Post by account_disabled on Mar 5, 2024 8:39:52 GMT
One of the advantages of working in an Agency is that our work must adapt to the logic of our clients, so every time we do a campaign, a planning, a site we have to delve deeper into each reality and know it in detail in order to give our best. For this reason over the years we have seen many different realities, both B2C and B2B. We ourselves are a B2B reality. In this regard, there is a topic that has been going around in my head for some time and that I have finally decided to address: is B2B digital marketing really that different from B2C? Surely there are substantial differences but can we assume that there are points of contact between the two? We see. B2B Digital Marketing, what it boils down to.
What we have been able to notice in our experience is a great difficulty on the part of B2B in concentrating on typical marketing activities: in fact, often its particular Hong Kong Telegram Number Data nature of marketing not oriented towards the final consumer but towards companies or intermediaries has taken on its own rules and leaves less freedom for those who manage it. Often this results in a site that is not updated, usually old and from times gone by, almost certainly without e-commerce and with zero social or SEO activity. The most enlightened plan something on Adwords. Old logic blocks B2B Digital Marketing. The title of this paragraph is explanatory of the concept I would like to convey: the words "old" and "digital" can hardly coexist in the same sentence. Now, no one says that changes have to be handled in on/off mode and turned on all at once, right away.
However, with due calm, it is necessary to rethink the paradigms and undermine the logics sedimented by years of very respectable balances between company, partners and customers which however have taken over and dictate the law. But how can we blame companies if this logic has made everything work for decades? Can not be done. However, you can't help but think that things could improve by changing something. After all, the world continues to evolve, whether companies decide to accommodate the change or not. E-commerce yes, e-commerce no? Here we get into the philosophical. The topic is a burning one as the inclusion of the online store clashes with decades of balance between different realities and its potential opening scares both the companies and the partners involved. To answer the question, everyone has their exceptions but for everything said so far, I would say e-commerce yes.
What we have been able to notice in our experience is a great difficulty on the part of B2B in concentrating on typical marketing activities: in fact, often its particular Hong Kong Telegram Number Data nature of marketing not oriented towards the final consumer but towards companies or intermediaries has taken on its own rules and leaves less freedom for those who manage it. Often this results in a site that is not updated, usually old and from times gone by, almost certainly without e-commerce and with zero social or SEO activity. The most enlightened plan something on Adwords. Old logic blocks B2B Digital Marketing. The title of this paragraph is explanatory of the concept I would like to convey: the words "old" and "digital" can hardly coexist in the same sentence. Now, no one says that changes have to be handled in on/off mode and turned on all at once, right away.
However, with due calm, it is necessary to rethink the paradigms and undermine the logics sedimented by years of very respectable balances between company, partners and customers which however have taken over and dictate the law. But how can we blame companies if this logic has made everything work for decades? Can not be done. However, you can't help but think that things could improve by changing something. After all, the world continues to evolve, whether companies decide to accommodate the change or not. E-commerce yes, e-commerce no? Here we get into the philosophical. The topic is a burning one as the inclusion of the online store clashes with decades of balance between different realities and its potential opening scares both the companies and the partners involved. To answer the question, everyone has their exceptions but for everything said so far, I would say e-commerce yes.