Post by sumaiyasumi8855 on Oct 30, 2024 4:27:50 GMT
With the birth and development of the Internet, we began to have access to an almost infinite volume of data. In this sense, the creation of search engines was key to structuring and organizing all this content, helping users in their search for information. However, over time, this panorama has been transformed and today, social networks have become one of the main search engines globally. As every year, Black Friday is approaching, and in all digital marketing blogs there is a space to talk about one of the biggest consumer events at an international level. We at Elogia couldn't be less! In previous years we have talked to you about everything from the history behind this date , to the best SEM strategies for this day, or the content trends with the greatest engagement. This time it's time to talk about Black Friday and Marketing Automation, if you are interested in the topic, keep reading!Why use Marketing Automation on Black Friday?
Marketing Automation is one of the best ways to engage with your website traffic and customer base. It allows us to target the right customer at the right time to offer an almost personal shopping experience for our customers. Moreover, being an automatic solution, no matter the increase in visitors, marketing automation will deliver results without any additional effort, the same campaign is good for 100 or 100,000 contacts.
Our goal in bulk sms marketing
this article is to give you the keys to be prepared for this Black Friday 2022. Let's get started!
Marketing Automation & Black Friday : Tips for a good strategy
1. Avoid email saturation
Email marketing is the main channel to communicate with our clients directly, but during these dates its effectiveness can be reduced precisely because of the excess of emails that our contacts receive during these dates. Who hasn't come to hate their inbox during Black Friday week? Therefore, more than ever, we must use our marketing automation tools to make our emails as efficient as possible.
2. Segment your database
Segmenting your audience should be a daily occurrence, but even more so during the Black Friday campaign. The most useful segments can vary from one type of business to another. Here are some examples of high-performing segments for both automated campaigns and newsletter scheduling:
High repeat buyers.
Buyers with the highest average spending.
Contacts with recent visits
Contacts with carts, recent abandonments.
Repeat product buyers.
Recent buyers that we can cross-sell.
3. Plan and schedule our emails in advance
It is very convenient to plan the emails to be sent before the critical date, having prepared both the content and the segments that we are going to use. We can leave some room for improvisation during those days, but the more we plan, the better everything will work.
Additionally, the sooner emails are scheduled in marketing tools, the sooner our tool will be able to calculate the number of sends. This way, we will avoid queues and delays in email delivery during these high-traffic dates.
4. Stop non-essential automatic campaigns
We have another way to reduce the volume of emails that can overwhelm our contacts (although it may sound counterintuitive when talking about automation). It is advisable to stop our always campaigns during this period, such as abandoned cart emails, post-visit emails or post-purchase surveys.
Some of these, such as the abandoned cart, can be replaced by specific campaigns for Black Friday. In the case of the post-sale campaign, these emails can be sent to Black Friday buyers as a general message once the event is over.
Always being careful not to deactivate anything important and remembering to reactivate it at the end of the event.
5. Use of alternative channels to email
As we said, email is not the only channel we have in marketing automation! What other channels can we work with?
SMS: Through this channel (much more direct than an email) we can, for example, impact our loyal contacts with exclusive offers.
Webpush / Apppush : We can use it to support our email campaigns to impact users through a different medium.
Paid Media: We may use our segments to create audiences to target specific ads.
Web Personalization : We can personalize our website based on our segments to show them specific offers.
6. Campaign content
As for the content of our campaigns, it will depend a lot on our type of business, but there are some common points that we can take into account.
The sense of urgency is your ally, you have to remind the customer that the offers are for a very limited time and they end. We can contribute to this feeling by showing “countdowns” in emails, the stock of products on the website or “peer pressure” messages such as people who have the product in their cart.
The second thing we can take into account is the personalization of our emails. This is a tip that is valid at any time, but on Black Friday more than ever. The more personalized the email is, the more likely it is to stand out from the rest of the emails. We can use your data to show you product recommendations, specific images based on the type of customer, etc.
Examples of automatic campaigns
Below we briefly show you some campaigns that can be carried out following the advice we have given you above.
1. Black Friday Cart Reminder
Yes, as we said before, develop a specific abandoned cart strategy for Black Friday.
The idea is to send an email at the beginning of the event to all contacts who have made a cart in the previous weeks, reminding them of the new discounted prices. It is very common for people to prepare carts before Black Friday, but not buy them expecting the discounts, so we remind them this way.
In addition, we can accompany this campaign with other emails as a reminder when Black Friday is approaching for those who have not yet purchased their cart.
parcel-or-paper-cartons-with-shopping-cart-logo-in-trolley-on-laptop-keyboard
2. Pre-sale to VIP segments
It consists of a pre-sale in anticipation of Black Friday with exclusive discounts for these contacts. This is a way to reward our most loyal customers and encourage their loyalty.
Use segmentation to identify your core audiences/segments for both communications from the tool itself and for campaigns on paid or other platforms.
3. Peer Pressure on the Web
Some web customization tools allow us to create social pressure messages that we can add to our product sheet. These are messages like:
X contacts have this product in their cart!
Only X units of this product left!
With this type of message we contribute to that feeling of urgency mentioned in the rabbits.
Black Friday recruitment
Sales are not all we can achieve on Black Friday; we can take advantage of this time of high traffic to increase our database. It is common that in the weeks leading up to Black Friday, website traffic increases, but sales decrease, since contacts usually wait for discounts.
The idea is that we don't lose those contacts who visit my website, but rather we try to attract them by offering them some kind of benefit during Black Friday or at least by offering them information about discounts.
These are just a few examples of the many tactics and strategies that can be developed thanks to marketing automation on Black Friday. Are you already working on one? No? Then contact us and let our team help you!
Marketing Automation is one of the best ways to engage with your website traffic and customer base. It allows us to target the right customer at the right time to offer an almost personal shopping experience for our customers. Moreover, being an automatic solution, no matter the increase in visitors, marketing automation will deliver results without any additional effort, the same campaign is good for 100 or 100,000 contacts.
Our goal in bulk sms marketing
this article is to give you the keys to be prepared for this Black Friday 2022. Let's get started!
Marketing Automation & Black Friday : Tips for a good strategy
1. Avoid email saturation
Email marketing is the main channel to communicate with our clients directly, but during these dates its effectiveness can be reduced precisely because of the excess of emails that our contacts receive during these dates. Who hasn't come to hate their inbox during Black Friday week? Therefore, more than ever, we must use our marketing automation tools to make our emails as efficient as possible.
2. Segment your database
Segmenting your audience should be a daily occurrence, but even more so during the Black Friday campaign. The most useful segments can vary from one type of business to another. Here are some examples of high-performing segments for both automated campaigns and newsletter scheduling:
High repeat buyers.
Buyers with the highest average spending.
Contacts with recent visits
Contacts with carts, recent abandonments.
Repeat product buyers.
Recent buyers that we can cross-sell.
3. Plan and schedule our emails in advance
It is very convenient to plan the emails to be sent before the critical date, having prepared both the content and the segments that we are going to use. We can leave some room for improvisation during those days, but the more we plan, the better everything will work.
Additionally, the sooner emails are scheduled in marketing tools, the sooner our tool will be able to calculate the number of sends. This way, we will avoid queues and delays in email delivery during these high-traffic dates.
4. Stop non-essential automatic campaigns
We have another way to reduce the volume of emails that can overwhelm our contacts (although it may sound counterintuitive when talking about automation). It is advisable to stop our always campaigns during this period, such as abandoned cart emails, post-visit emails or post-purchase surveys.
Some of these, such as the abandoned cart, can be replaced by specific campaigns for Black Friday. In the case of the post-sale campaign, these emails can be sent to Black Friday buyers as a general message once the event is over.
Always being careful not to deactivate anything important and remembering to reactivate it at the end of the event.
5. Use of alternative channels to email
As we said, email is not the only channel we have in marketing automation! What other channels can we work with?
SMS: Through this channel (much more direct than an email) we can, for example, impact our loyal contacts with exclusive offers.
Webpush / Apppush : We can use it to support our email campaigns to impact users through a different medium.
Paid Media: We may use our segments to create audiences to target specific ads.
Web Personalization : We can personalize our website based on our segments to show them specific offers.
6. Campaign content
As for the content of our campaigns, it will depend a lot on our type of business, but there are some common points that we can take into account.
The sense of urgency is your ally, you have to remind the customer that the offers are for a very limited time and they end. We can contribute to this feeling by showing “countdowns” in emails, the stock of products on the website or “peer pressure” messages such as people who have the product in their cart.
The second thing we can take into account is the personalization of our emails. This is a tip that is valid at any time, but on Black Friday more than ever. The more personalized the email is, the more likely it is to stand out from the rest of the emails. We can use your data to show you product recommendations, specific images based on the type of customer, etc.
Examples of automatic campaigns
Below we briefly show you some campaigns that can be carried out following the advice we have given you above.
1. Black Friday Cart Reminder
Yes, as we said before, develop a specific abandoned cart strategy for Black Friday.
The idea is to send an email at the beginning of the event to all contacts who have made a cart in the previous weeks, reminding them of the new discounted prices. It is very common for people to prepare carts before Black Friday, but not buy them expecting the discounts, so we remind them this way.
In addition, we can accompany this campaign with other emails as a reminder when Black Friday is approaching for those who have not yet purchased their cart.
parcel-or-paper-cartons-with-shopping-cart-logo-in-trolley-on-laptop-keyboard
2. Pre-sale to VIP segments
It consists of a pre-sale in anticipation of Black Friday with exclusive discounts for these contacts. This is a way to reward our most loyal customers and encourage their loyalty.
Use segmentation to identify your core audiences/segments for both communications from the tool itself and for campaigns on paid or other platforms.
3. Peer Pressure on the Web
Some web customization tools allow us to create social pressure messages that we can add to our product sheet. These are messages like:
X contacts have this product in their cart!
Only X units of this product left!
With this type of message we contribute to that feeling of urgency mentioned in the rabbits.
Black Friday recruitment
Sales are not all we can achieve on Black Friday; we can take advantage of this time of high traffic to increase our database. It is common that in the weeks leading up to Black Friday, website traffic increases, but sales decrease, since contacts usually wait for discounts.
The idea is that we don't lose those contacts who visit my website, but rather we try to attract them by offering them some kind of benefit during Black Friday or at least by offering them information about discounts.
These are just a few examples of the many tactics and strategies that can be developed thanks to marketing automation on Black Friday. Are you already working on one? No? Then contact us and let our team help you!