Post by account_disabled on Jan 1, 2018 10:24:57 GMT
Hello,
Generic product benefits are intended benefits that manufacturers design into a product. However, these intended benefits may or may not be perceived or appreciated by particular consumers. A product has benefit to customers to the degree that they can perceive, appreciate and then use that product as anticipated consumption activities to achieve personal values. Normann and Ramirez (1993) recapitulate this concept well; "A company's offerings have values to the degree that customers can use them as inputs to leverage their own value creation. In this respect, then, companies don't profit from customers.Is this right information about Purchasing Marketing Examples? I have gone through many related sources and also searched on the internet but didn't get the right solution.
please help.
Any help will be appreciated.
Thank you.
Generic product benefits are intended benefits that manufacturers design into a product. However, these intended benefits may or may not be perceived or appreciated by particular consumers. A product has benefit to customers to the degree that they can perceive, appreciate and then use that product as anticipated consumption activities to achieve personal values. Normann and Ramirez (1993) recapitulate this concept well; "A company's offerings have values to the degree that customers can use them as inputs to leverage their own value creation. In this respect, then, companies don't profit from customers.Is this right information about Purchasing Marketing Examples? I have gone through many related sources and also searched on the internet but didn't get the right solution.
please help.
Any help will be appreciated.
Thank you.