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Post by account_disabled on Oct 21, 2023 6:51:34 GMT
It's also a good idea to organize your products by category/price to make it easier for shoppers to find what they're looking for. You can also create thematic lists, including the best gifts for grandma up to PLN 100. This year, even more than in previous years, it is important to remember to provide early and frequent information about the possibility of placing orders before the holidays. The worst thing you can do is promise shipping before Christmas and not deliver. You should set reasonable deadlines that courier companies can certainly meet and be transparent in their communication. 10. “Converting” holiday shoppers into loyal customers Raising income during the holiday phone number list season is relatively easy. The real challenge is to retain new customers acquired only during this promotional period. To test our assumptions about holiday shopping behavior, we calculated LTV for the week of Black Friday and Cyber Monday compared to the rest of the year. shopping black friday & cyber monday. Chart While in the case of both groups we observe an increase in LTV, the LTV of customers acquired during the holiday season is slightly lower than in the case of "non-holiday" customers. It is therefore worth taking care of the loyalty of customers acquired during the holidays, especially since the margin is reduced during this time due to attractive discounts. The good news is that effective post-purchase campaigns can help build brand loyalty and increase the likelihood of repeat purchases.
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