Post by account_disabled on Dec 21, 2023 3:27:25 GMT
In recent years the market of the written word - I'm not talking about literature, but about copywriting and writing for the web - has suffered a decline in quality, but above all in consideration and evaluation. The request for texts for the web, such as pages, articles, press releases, etc., from companies, but also from simple private individuals - often minors or children looking for easy earnings with affiliations and Google ads - has been addressed in a wild and disorganized. The result of this trend has given rise to a production of low-level content, based on the quantity and not the quality of the texts.
Anyone can be hired, through content marketplace sites 1 , announcements in blogs, forums and sector sites, to improvise as an author of texts for the web, regardless of their level of education and their skills, experience and expertise in the field. At the same time, this trend has instilled in the minds of "employers" a wrong conception of the so-called web Special Data copywriting . The text is no longer seen as an integral part of an advertising campaign, information or the corporate image itself, but as a mass product, to be created in the shortest possible time and in large numbers. Writing for the web thus becomes a machine that must support intense and uncontrolled production - the quality control that should instead exist for every product - and the author is the underpaid and exploited worker.
Writing for the web must create low-cost products, capable of satisfying the requester - note: not the request - and adapt to an evaluation standard which, in fact, has ruined the web copywriting market. Writing for the web is seen as a little job to supplement one's earnings or scrape together a few euros in one's spare time. Web copywriting can be a part-time activity, but not to "make money" or "earn money", but to earn money . Producing a professional text requires time, documentation, competence, knowledge of the web and its functioning, writing skills, synthesis and revision of the text, knowledge of the Italian language - an undervalued aspect in this sector - experience in the field, which translates into continuous and constant writing practice.
Anyone can be hired, through content marketplace sites 1 , announcements in blogs, forums and sector sites, to improvise as an author of texts for the web, regardless of their level of education and their skills, experience and expertise in the field. At the same time, this trend has instilled in the minds of "employers" a wrong conception of the so-called web Special Data copywriting . The text is no longer seen as an integral part of an advertising campaign, information or the corporate image itself, but as a mass product, to be created in the shortest possible time and in large numbers. Writing for the web thus becomes a machine that must support intense and uncontrolled production - the quality control that should instead exist for every product - and the author is the underpaid and exploited worker.
Writing for the web must create low-cost products, capable of satisfying the requester - note: not the request - and adapt to an evaluation standard which, in fact, has ruined the web copywriting market. Writing for the web is seen as a little job to supplement one's earnings or scrape together a few euros in one's spare time. Web copywriting can be a part-time activity, but not to "make money" or "earn money", but to earn money . Producing a professional text requires time, documentation, competence, knowledge of the web and its functioning, writing skills, synthesis and revision of the text, knowledge of the Italian language - an undervalued aspect in this sector - experience in the field, which translates into continuous and constant writing practice.